Our Solution

Our core stack is uniquely positioned to store recordings, works, products, and participants data for each of our clients datasets, while also comparing, scoring, and matching to build a ‘best known truth’ composite dataset that benefits the entire music ecosystem.

client
use cases

release notification

Matching of works to recordings prior to, or as soon as, a new release hits DSPs by following a process where:

  1. Writers are matched to recordings in ERN messages

  2. Authoritative works data is connected from publishers and CMOs directly prior to release.

  3. Data like interim or final ISWC codes, works identifiers and IPI numbers can be added to new releases.

writer corrections

Analysis and correction of writer names in label copy to assist labels, distributors and DSPs whereby:

  1. Writer names in ERN messages are analysed against works database.

  2. Writer corrections (like missing or extra writers) and enhancements (like spelling and IPI numbers) are suggested.

  3. Labels and their distributors can take action to correct.

pair validation

Works <> Recordings pairs can be validated against authoritative databases by:

  1. Analysing and scoring common data fields to provide suggest valid or mis-matching pairs.

  2. Sharing lists of accepted pairs with other VRDA members, and breaking links within client data sets for any rejected pairs.

average client
LABEL copy before/after

When clients are looking for validation of their data, often they will be starting from zero. We’ve found on average that the writer names on recordings are perfect matches around 40-50% of the time, and that upwards of 90% have available matches waiting to improve that data over time.

Validated and Corrected Writer Names in the Label Copy

IMPROVEMENT over time
of work <> Recording pairs data

At Verifi Media, we understand the value of continually improving datasets. Much more valuable than a one-time data cleanse is the ability to keep data in sync, adaptive to changes like acquisitions and new registrations, and dynamically changing as new information or validation is completed.

Our clients have seen continual improvement on matches such as ISWC-ISRC pairs, even when the registration or allocation of new ISWCs has slower periods.

ISWC-ISRC pair matches

Tracked from the time a client began working with Verifi to present day.

Collaboration

& Safety

  • VRDA members and Verifi clients agree to share what is known as the ‘public data set’ with other members of the ecosystem. This dataset is restricted to what is common public domain information such as Titles, Main Artist Names, ISRCs, ISWCs and EAN/UPCs. Information such as work<>recording links, shares, or PII remains private to clients only.

  • Verifi ingests, scores, validates and enriches ownership / descriptive metadata fields pertaining to the works, recordings, products and participants for musical assets. We do not currently analyse or provide subjective metadata fields, royalty information, or popularity indexes.

  • Client data is stored separately to ensure data integrety and privacy. Data ingested into our third-party data layer or Verifi composite layer can be anonymised for client privacy, or clients can opt-in to share their data source in order to facilitate corrections across the VRDA.

  • Due to the sensitive nature of new releases, we are careful to embargo new release data to its release date, except for when a client has given explicit permission to share its releases with publishers and CMOs for the purposes of pre-release works matching.